Royal Priors Shopping Centre, Leamington Spa – Savills

Trust Rewarded

It is always satisfying when a happy client calls you up with more to do – it shows that all the hard work you’ve put into the relationship has been recognised and their trust in you is valued. So when the call came through in early 2022 from Savills HQ, inviting us, as an already approved supplier, to tender for parking management at Royal Priors Shopping Centre, we happily accepted.

The ‘Before’ Picture

What we found was a site in need of parking management modernisation. When compared with current systems, the technology was dated, insufficient data reporting was provided, barriers and payment kiosks had become temperamental and occasionally stopped working altogether, leading to customer frustration, as well as a potential loss of security and parking revenue. It had become a car park that simply didn’t reflect the customer-friendly shopping centre within, or the quality of care that Savills wishes to be known for. Essentially, what they had was a parking management solution which had probably been left untouched for the best part of a decade and was now well past its use-by date.

A New Approach

The client was looking for an approach that would serve them for the next decade or more. We introduced them to the benefits of ANPR and a barrierless solution that generates vast amounts of data to help them not only better manage their car park – with detailed and comparative information on use, congestion, customer behaviour and revenue generation, including in real time – but also, in collaboration with their marketing team, it could enable them to assess the success of campaigns through footfall tracking. All this was accessible through a comprehensive client portal.

Of course, we also changed their old payment kiosks for far more reliable ones and helped them to add a new revenue stream through offering advertising on the kiosk’s digital screens. And finally we provided them with lifetime maintenance, with our engineering team watching over all the equipment remotely so any issues can be quickly identified and resolved.

Next to No Downtime

Our team worked closely with the centre’s managers and security, and despite the dismantling, removal and installation process taking a full week, thanks to some precision scheduling, and our team working into the night each day, next to no downtime.