Data to inform your commercial and strategic decisions
Once installed, G24 technologies will amass a vast amount of data on the use of your car park(s). Data which can be analysed to inform your commercial decisions and strategies, aiding in cost reduction and revenue optimisation. This data can be accessed via a secure client portal within which you can create all the bespoke reports your organisation might need to make those decisions.
The benefits of Data Reporting
Count
& Duration
Flow data and customer usage patterns in your car park can guide many things, including staff schedules and numbers.
Capacity
Planning
How often is your car park full, or nearly full? Do you need to reduce staff or tenant permits to free up customer space?
Loyalty
Analysis
Might it be useful to know how often people return and the number of loyal vs new patrons to inform your marketing strategy?
Sales & Footfall Data
When combined with this data your reporting can connect car park usage and marketing strategy to actual revenue generation.
Electric
Vehicles
An example of the power of data analysis is reporting how many electric vehicles use the car park to inform decisions on the number of charging points needed.
Breach
Monitoring
Data on breaches of your parking terms in length of stay or improper use of special bays can lead to better management decisions.
Find out more about G24’s data intelligence suite
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Smarter
data capture
Our technologies and services – ANPR, ClearPark, StoreGuard, SmartPark and Bay Monitoring Sensors – all absorb customer data into the G24 intelligent data system. Vehicle number plates, flows in and out, parking duration, capacity tolerance levels and security alert data can all be captured. This data can then be further expanded using ANPR’s automated connection with the DVLA identifying the make and model, age, and fuel type of each vehicle entering your site.
Powerful data reporting comes as standard
Free client portal for data analysis and reporting
Capacity analysis to ensure there’s always space
The more G24 tech you have the more data you’ll capture
Determine what creates a loyal customer
The power of reporting intelligence
Data capture is merely the first step. It’s the analysis of this data that provides a business with the competitive edge. Our client portal gives you the capacity to slice and dice that data in so many ways, to report on or compare activity in your car park or across any number of your sites. This can be used to identify the success of marketing campaigns, changes in use and demand for EV charging, among many other things.
Check out our full range of services
We’re here to help
To find out more about our extensive data intelligence suite, how you can tailor reports for your site’s unique needs, the full possibilities of data capture and use for your business, and to answer any questions you might have about our wider technologies and services, contact us today on 0370 042 7215 or use the form below to request a call back.