Beresford Terrace, Ayr

A Recommendation
That Changed Everything

In 2016, a managing agent we’d previously partnered with spread the word about our work, leading to us being introduced to a new client with a car park serving two major retail outlets. At the time this car park was chaotic, to say the least. When we visited vehicles were overspilling onto pedestrian walkways and crossings, leading to some potentially serious safety hazards.

Navigating the Chaos

Customer safety was a primary concern of our new clients, but there were other goals we also needed to bear in mind when putting together our solution. The site was just a stone’s throw from the seaside, so our equipment needed to be resistant to the environmental rigours this caused, and the regularly overflowing car park meant that business was literally being turned away. What they needed was a way of improving vehicle turnover in their car park in order to boost revenues through both their payment kiosks and their stores.

Stepping Up to The Plate

Now that we fully understood the site’s needs and our client’s expectations, we took a four-pronged approach. Firstly, we installed our modern, reliable, and super-simple-to-use payment kiosks, made from materials robust enough to handle the salty seaside environment. Next, we equipped the car park with our state-of-the-art ANPR system to monitor vehicle activity day and night, providing our client with a vast amount of customer data with which to make strategic decisions, for both the car park and retailers marketing campaigns. We installed clearer signage to explain the rules of the car park to customers, and what would happen if those rules were ignored, in order to prevent vehicles from blocking spaces for hours or parking where they were not supposed to. Finally, we also recommended the introduction of reduced parking tariffs for vehicle owners upon shopping receipt validation at the payment kiosks, providing an incentive for correct parking and increased patronage.