Homebase portfolio – Homebase

Fresh Eyes, Fresh Solutions

In 2006, our team spotted the potential to bring some clarity to the patchwork of parking solutions that individual Homebase stores across the UK were grappling with. We did our homework, got proactive, and gained an introduction to the organisation’s Head Office. And, that’s where our partnership journey with one of most significant clients began.

 

Seeing the Bigger Picture

Homebase had a wide variety of solutions across their sites, all were dated, and they wanted a single, cohesive service. Importantly, what we offered was a solution that wasn’t just about parking, it also included a vast amount of actionable data, loss prevention, and even marketing insights. We had the capacity to offer a solution that covered their entire portfolio of stores, but it was the inclusion of our real-time retail fraud alert system, StoreGuard, which sealed the deal. With it, threats like credit card fraud, snatch-and-grab attempts, and staff endangerment could be flagged the moment a vehicle on a retail watchlist entered their car park.

 

Beyond Parking Management

Homebase wanted more than just an attendant service, they wanted eyes on their car park, 24/7 to let them know when a suspicious vehicle rolled in. They wanted safety, security, and smart data, and that’s what we gave them. We modernised parking across dozens of their stores with our ANPR systems, introduced them to StoreGuard, gave them access to our data-reporting suite, and provided them with dependable attendant services where they needed them.

 

Navigating Challenges

Every car park has its quirks and issues. For Homebase, ensuring a safe, secure space for staff and customers was crucial. We replaced their old signage with new ones so drivers could clearly understand the rules of the car park, and we made sure that our ANPR cameras were positioned prominently – because a visible tech solution isn’t just practical, it’s also a crime deterrent. And, with StoreGuard alerting store security when ‘known’ vehicles entered the car park they could more proactively handle issues, saving stores from theft and fraud, and making staff feel so much more secure.