Let them know to improve your flow. Guide them to spaces
While most people look at a car park as merely a functional space, we take a more strategic view, because a customer’s experience before they enter your venue will set the tone for their spending habits in your venue. Our electronic variable message signage (VMS) helps you to set that tone with personalised messaging to make customers feel noticed and accurate guidance to free spaces for a swifter parking experience to give your customers a more positive perception of your venue.
Advantages of VMS
Improved
Flow
Fewer cars aimlessly searching for that last space means improved flow and a less congested car park.
Reduced Frustration
Driving around randomly hoping to find a space is time-consuming and frustrating. Help your customers to avoid this.
More Even
Usage
Overcrowded car parks may consistently have ample free spaces in forgotten corners, VMS could even out usage.
Customer
Footfall
More paying customers through the door due to a swifter parking process that means fewer are lost to frustration.
Personalisation
Welcoming customers individually on a VMS can help you to develop more personal relationships with them.
Vital
Information
Sharing information, such as opening and closing times, on your VMS can improve the efficiency of your car park and venue.
Space availability and free space direction
The faster and easier it is to park the more likely customers are to return. When connected to ANPR our individually branded and coloured VMS boards can accurately show the number of current spaces available in your car park. And, when used in combination with our bay monitoring sensors, you can let customers know exactly where to find them, even potentially coordinating with red and green lights at the end of rows to show where those free spaces are.
Increase the footfall at your venue
Guide customers to the closest free space
An important element of your managed parking solution
Happier customers are more loyal customers
Swifter parking means
higher revenue potential
Experience tells us that within car parks where congestion may be a frustratingly regular occurrence, VMS boards tasked with directing customers to their closest free space can significantly improve vehicle flow, customer turnover, and revenue potential. With less random searching and an improved parking experience you have an opportunity to manage the mood of your customers and, therefore, their spending habits with you.
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We’re here to help
To find out more about our electronic variable message signage (VMS), and how helping your customers to a free space more quickly and easily can significantly benefit your business, contact our team today on 0370 042 7215 or use the form below to request a call back.